Banish brassy tones and embrace the cool side with our award-winning So Pure Cool silver shampoo. This powerful formula combines violet pigments with nourishing ingredients to transform your hair:

• Neutralizes warm, brassy tones for an icy, cool blonde
• Infused with antioxidant-rich acai berry extract to protect against colour fading
• Leaves hair soft, moisturized, and with a brilliant, cool shine
• Winner of the Dutch Beauty Award 2023-2024 in the “Green hair care” category

How to use: Massage into wet hair and leave for 1 minute to allow the pigments to work their magic. Rinse thoroughly.

Pro tip: Pair with our refillable dispensers to save money and reduce environmental impact!