Banish brassy tones and embrace the cool side with our award-winning So Pure Cool silver shampoo. This powerful formula combines violet pigments with nourishing ingredients to transform your hair:

• Effectively neutralizes brassy and warm tones
• Infused with powerful violet pigments for an icy, cool blonde effect
• Contains antioxidant-rich acai berry extract to protect against colour fading and oxidation
• Leaves hair soft, moisturized, and with a brilliant, icy glow
• Winner of the Dutch Beauty Award 2023-2024 in the “Green hair care” category

How to use: Apply to wet hair and massage gently. Leave in for 1 to 3 minutes to allow the pigments to work their magic. Rinse thoroughly.

Pro tip: Embrace eco-friendly hair care with our refillable dispensers! Purchase both shampoo and conditioner once to save money and reduce plastic waste.